Mumbai, 15th September, 2008: Further strengthening its Media Solutions operations, Mauj Mobile, People Group’s wireless arm, has signed an exclusive deal with Radio City 91.1FM. According to the 2-year agreement, Mauj Mobile will now power all mobile activities initiated by the FM station, which includes creating a specially designed wapsite and offering shortcode services for various contests and programs.
Going forward, Radio City listeners will be able to participate in contests and programmes by simply sending keywords and messages to the Mauj Mobile shortcode – 57007. Mauj Mobile will also create and manage a comprehensive wapsite developed especially for the station’s huge audience base across 20 markets.
Speaking on the occasion, Mr. Manoj Dawane, CEO, People Infocom (Mauj Mobile), said, “Our deal with Radio City brings together two extremely effective and promising communication mediums – the mobile phone and the radio. Considering the rising popularity of both these mediums in the market, we believe that the core brand experience at this access point will be further enhanced”
As per the agreement, Mauj Mobile will also have exclusive telecom rights to Radio City’s content, giving users mobile access to the highly localized shows that the channel is very well known for.
Commenting on this association, Ms. Apurva Purohit, CEO, Radio City 91.1FM, said, “Cellular phones have rapidly become an emerging platform for listeners to access Radio. As pioneers in the private FM arena, we believe that the core brand experience through this touch point can be greatly enhanced. To this effect, our association with Mauj will provide our listeners a direct and engaging Radio City experience allowing them seamless interactivity with the Radio City brand.“
Ms. Purohit added, “Through this initiative, we are deploying technology to innovatively deliver our radio programming to offer unmatched interactivity and listener delight, thereby extending our promise of 'Whatte Fun' into another dimension."
About People Infocom
People Infocom is a Managed Services Provider to Telecom Operators, Media & Entertainment Companies and Consumer Brands. The company develops and distributes unique platforms & applications in diverse areas such as Portal Management (GPRS, SMS, Voice), Mobile Entertainment (music, videos, gaming), Mobile Communities (dating, matrimonials, real-estate) and Mobile Marketing (advertising, campaign management). It also extends its services by developing, aggregating, and facilitating content on these platforms and applications through Mauj Mobile.
The company develops services on all leading platforms including J2ME, Smartphone, BREW, and Symbian. People Infocom was awarded the Nokia and Singtel Multiplayer Game Quest 2006 Award and has also won the Red Herring Asia 2006 Top 100 Awards recently. People Infocom is a Sequoia Capital and Intel Capital backed company and is part of Anupam Mittal led People Group.
About Radio City 91.1FM
Radio City 91.1FM is India's first and leading FM radio brand. Promoted by Music Broadcast Private Limited (MBPL), the private FM network has captured the hearts of millions of listeners across 20 FM stations in Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Pune, Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur, Nagpur, Sangli, Coimbatore, Vizag, Ahmednagar, Akola, Nanded and Jalgaon. Radio City 91.1FM's fresh and vibrant outlook, 'Whatte Fun' offers a differentiated listening experience through melodious adult contemporary (AC) format of music to SEC AB Adult audiences across the nation. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for discerning audiences. Radio City 91.1 FM broadcasts round-the-clock using state of the art digital stereo FM for unmatched quality in signal strength, clarity and brilliance.
For further information, please contact:
Gunjan Sinha/ Jovan Fernandes Barkha Prabhakar/ Aishwarya Gurjar
People Group Hanmer MS&L
9820395485/9833581392 9819085998/9820874704
gunjan.s@peopleinteractive.in barkha@hanmermsl.com
jovan.f@mauj.com aishwarya@hanmermsl.com
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