Airtel set to redefine mobile experience on the go with i-mate™’s latest smart messaging Windows Mobile® phone
New Delhi, September 25, 2008 - i-mate™, the global specialist in Microsoft® devices and software applications, today teamed with Bharti Airtel, India’s leading integrated telecom services provider, to launch the JAMA 101. Bharti Airtel is the first mobile operator to offer this device in India exclusively to its customers.
“As the market leader, Airtel is committed to bringing pioneering solutions that deliver greater value and enhance the communication experience of its customers," said Sanjay Gupta, Chief Marketing Officer, Mobile Services, Bharti Airtel. “The JAMA 101 powered by the Airtel’s state-of-the-art EDGE wireless network will leverage i-mate™ unique combination of style, powerful functionalities to redefine the way mobile users stay in touch at times of work or leisure.”
Discussing what makes i-mate™ the smarter choice, Jim Morrison, CEO, i-mate™ revealed, "i-mate™ is synonymous with delivering stylish and powerful Windows Mobile® devices for all types of customers and, we are delighted to partner with Bharti Airtel for the launch of JAMA 101. JAMA 101 is designed for those wanting an affordable and powerful smartphone for email, web browsing multimedia as well as business needs.”
“The association with Bharti Airtel is like coming together of two like-minded companies with the objective of leveraging each other’s strengths. Diverse range of superior Windows Mobile® powered devices customized to suit the unique requirements of individual customers are i-mate™’s major strengths while reaching out to the masses with its strong network base is Bharti Airtel’s USP. All these factors make Bharti Airtel an ideal choice for i-mate™’s as its partner” added Mr. Morrison.
Supporting Tri-band GSM/GPRS at 900/1800/1900MHz as well as Bluetooth®, the JAMA 101 is powered by a Samsung CPU at 300MHz that delivers a smooth multimedia experience and, also supports 128MB of ROM and 64MB RAM which can be extended by micro SD™ expansion cards. Its 2.0-mega pixel makes it a perfect multimedia companion.
“Powered by Windows Mobile® 6 software, mobile users will now have the freedom to stay connected whenever, wherever they go. The increasing need to be connected in a 24/7 world and faster response time to work demands is compelling consumers and companies alike to look for cost-effective ways to access data whilst on – the – go,” said Amajit Gupta, Director Communication and Media segment, Microsoft India
JAMA 101 is the one of the world’s most compact Pocket PC phones, a marvel of smarts with big touch screen, all housed in a stylish jet black finish. The JAMA 101 is the little phone with a lot of pizzazz, a mini PC with a built in mobile, digital camera, and MP3 player.
With the JAMA 101, subscribers will be able to enjoy the Microsoft®’s trusted and familiar software that supports wireless access to email, phone, text messaging, browser, organizer and other mobile applications for just Rs 12900/- Users will also get additional benefits for data download of 50 MB/Month of GPRS at Rs 99. It will be widely available in across India through imate™’s sales channels.
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About Bharti Airtel Limited
Bharti Airtel Limited, a group company of Bharti Enterprises, is India’s leading integrated telecom services provider with an aggregate of over 77.24 million customers as of end of August 2008, consisting of 74.77 million mobile customers. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.
Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The Telemedia business provides broadband & telephone services in 94 cities and is foraying into the IPTV and DTH segments. The Enterprise business provides end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 78,540 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit www.bhartiairtel.in
About i-mate™
i-mate™ (AIM: IMTE), founded in 2001, is one of the world’s leading experts in the design, development and customization of Microsoft® Windows Mobile® powered mobile devices.
The innovative designs and high end specifications, combined with value added solutions and world class support have helped i-mate™ secure market-leading positions in several territories, with product distribution across the Middle East, USA, Australasia, Africa and many parts of Europe.
With over 25 individual Windows Mobile® based global product launches to date, i-mate™ has grown rapidly to become a leader in mobile device innovation, crystallized by the development of their own exclusively designed product range set to redefine the Windows Mobile® category, the new i-mate™ Ultimate series.
As part of its integrated solutions support, i-mate™ develops in-house leading-edge software solutions for Microsoft Windows Mobile platforms: i-Q, a new range of services to enhance the i-mate™ user and management, security and customization experience.
Customized to local market and individual customer requirements, i-mate™’s solution set delivers a clear point of difference for mobile operator and channel partners, assisting them with the acquisition and retention of high value customers.
For further information please contact:
Prem Subedi / Ayonava Bagchi
Rediffusion | DYR | PR
Mobile: +91-9810868873 / +91-9818776505
Email: prem_subedi@ind.dyr.com / ayonava_bagchi@ind.dyr.com
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