Mumbai, September 15, 2008: LiveJournal (http://www.livejournal.com), the leading global online community-blogging platform, and ZoOm, India’s hottest destination for Bollywood content, announce the launch of “Idea Bollywood Club” Community on LiveJournal.com
The community has been designed to give contestants on ZoOm’s path-breaking new reality show, Idea Bollywood Club, an opportunity to express and engage one-on-one with viewers. Snippets, exclusive bulletins, opinion polls and uncensored videos are other interesting scoops viewers can enjoy, other than participating in the conversations themselves. Bollywood personalities are also expected to blog on the community from time to time.
The Community can be accessed at http://community.livejournal.com/bollywoodclub/
Active buzz will be generated online through ZoOm’s | Audience Network, featuring partners including Youtube, Rediff, Nautanki.tv amongst others. Promotions across all LiveJournal networks and users in India will be encouraged to actively participate. The LiveJournal community will also be promoted across the globe to Bollywood communities that are already very popular on LiveJournal.
Commenting on the launch of the community, Sameer Pitalwalla, Head, Digital, ZoOm, said, “Idea Bollywood Club is the perfect platform for strugglers looking to break into Bollywood. We will take talent generated offline and feed their stories back into the community on LiveJournal and through video on Zoom |Audience Network”
Benjamin Wegg-Prosser, Director of Corporate Development, of SUP, the owners of LiveJournal, added “LiveJournal offers Idea Bollywood Club a ready-made community service and audience. We are thrilled to be working with ZoOm to pull together what we hope will be one of the most lively and entertaining communities on the web. We hope users of the community get a real sense of the drama behind the show. Our partnership with ZoOm is very important. This is our first project of this sort in India and therefore a special one.”
About LiveJournal Inc.
LiveJournal is one of the world's most respected community publishing platforms. Since its launch in the United States in 1999, LiveJournal has become the online home to a wide array of creative individuals looking to share common interests, meet new friends and express themselves. LiveJournal encourages community and personal expression by offering users both a user-friendly interface and the ability to deeply customize their journal. The site allows users to set up their own virtual diary and communicate with their friends by posting and receiving comments on each other's entries. In many countries the site's most popular functionality is the community aspect which allows users to engage each other on issues of common interest. LiveJournal has registered more than 16 million accounts since its founding, and currently has a worldwide monthly audience of 20 million (Omniture). LiveJournal Inc. is headquartered in San Francisco, CA. For more information, please visit http://www.livejournalinc.com.
About ZoOm:
ZoOm is the channel of choice for Urban, Upscale Indians, appealing to all who switch on their televisions in search of lifestyle, glamour and, most importantly, everything related to Bollywood. The channel now connects to 80 percent of Indian households and, in terms of impact, matches all English movie and news channels in the country put together. Over 11 million viewers watch Zoom via Zoom | Audience Network on the web.
PR Agency- Hanmer & Partners ZoOm TV Corporate Communications
Yasmin Ranijiwala 9820036680 yasmin@hanmerpr.com Lindsay Pereira 9833514147 lindsay.pereira@timesgroup.com
Shruti Deora 9820070718 shrutideora@hanmerpr.com
Anish Charles 9820578485 anish@hanmerpr.com
Posts
No comments:
Post a Comment