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Friday, September 5, 2008

BPL Mobile chants ’Bappa Morya!’ with ‘GaneshChaturthi@Café’


Ring in the festive spirit with capsules of the movie

‘Bal Ganesh’ now available to BPL Mobile subscribers


Download ring tones of mantras, aartis, bhajans, shlokas, colorful Ashtavinayak and Bal Ganesh wallpapers, games and much more



Mumbai, September 5th, 2008: BPL Mobile, Mumbai’s leading mobile service provider, launched ‘GaneshChaturthi@Cafe’ on its WAP portal @Cafe, to add to the festive fervor and excitement. The hit animated movie “Bal Ganesh’ will also be available to BPL Mobile subscribers.


Broken into a mini movie, each one minute capsule of Bal Ganesh depicts the life and times of Lord Ganesh. Other festive wallpapers, ring tones, video’s among aartis and bhajans add to the excitement and reverence of the festival making it more relevant and enriching for children and the family alike.


With GaneshChaturthi@Cafe, BPL Mobile subscribers can download colorful Ashtavinayak and Bal Ganesh wallpapers, animations, exciting games, polytones and true tones of mantras, aartis, bhajans, shlokas, and even dedicate them to their loved ones. While callers can even dedicate pre-recorded Ganesh Chaturthi greetings, ringtones of Ganesh Chaturthi Songs can also be downloaded for free.


BPL Mobile subscribers can even enhance their knowledge of the history & significance of Lord Ganesha, know the exact rituals, learn recipe of modaks, download shlokas and gather their meaning as well.


With ‘Ganesh Apps@Cafe’, for Rs.49/ per application, BPL Mobile subscribers can now invoke the Vighnaharta‘s blessings to gain knowledge, wisdom and wealth every time they begin a new venture.

This festive season, BPL Mobile subscribers can decorate their mobile phones as well with colorful wallpapers, and slide shows of Shri Ganesha from the ‘Ganesha Calendar’ and ‘Ganesha Slide Show’.


Commenting on the very essence of presenting ‘GaneshChaturthi@Cafe’ on the BPL Mobile phone, Mr Sunzay Passari, VP - VAS and Devices said, “In an endeavor to provide the best of content to our subscribers, we have brought one of the most popular animated movie, Bal Ganesh to the mobile. With this service, our customers can now see mini clips of the movie on their BPL Mobile phone. This is just another step in our constant endeavor to provide our customers with great value added services.”


Striking a perfect harmony of devotion and excitement in the air, BPL Mobile also presents ‘Ganesh Games@Cafe’, a variety of games where one has to help Bal Ganesh cross hurdles and reach home safe, or keep an eye on the Laddoo that tempt the mice, etc. at Rs. 49 per download.


Acknowledging the fact that joys of festivities double up with mega prizes, BPL Mobile has exciting ways in which you can win big. More the number of downloads the user goes for, more the number of ‘modaks’ (points) he/ she collects allowing the user to redeem prizes. On 55789: For a few easy questions related to Ganesh Chaturthi; the Puja, rituals, significance of Lord Ganesha and the mythologies centered around him, callers with maximum score will be entitled to win exciting prizes.


About BPL Mobile

Having started its services in 1995, BPL Mobile distinguishes itself as the longest serving telecom brand in the country, currently operates in Mumbai, India and today serves over 1 million happy and satisfied subscribers. In the Voice and Data Mobile User Satisfaction Survey 2007, which assessed Cellular Mobile Services across all GSM and CDMA service providers, BPL Mobile emerged as the cellular service provider in Mumbai delivering the highest customer satisfaction. BPL Mobile is one of the very few cellular service providers nationally to have met all benchmarks on parameters set by TRAI and we stand alongside only two other operators across the country who surpassed the stiff 90% qualifying benchmark by TRAI. Being in the service industry and customer centricity being at the core, BPL Mobile also ranked #1 in Customer care. Since 2005 we have consistently excelled and led the pack for three years running, going to prove how well we understand customer service. We have consistently met and exceeded TRAI benchmarks according to the Report on the Indian Telecom Services Performance Indicators, 2007. BPL Mobile also credits itself as the first operator in the country to offer GPRS/MMS, Caller Ring Tunes and also launch IN (Intelligent Network).


For further information, please contact:

Schubert / Malvika, Hanmer MS&L - Mumbai

9819792973

schubert@hanmerpr.com, malvika@hanmerpr.com

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